Creating an Ideal Artist

The artist we created for Emily G is Billie Kaden, who is a part time singer, part time athlete.

She is different from normal pop singers in that:

• She has a sporty body instead of being either curvy or skinny
• She wears sport luxe clothes like high tops, snapbacks and tracksuits (but the classy kind)
• She participates in sport because she loves it instead of just to maintain a nice body
• She is working class
• She isn't sexualised
• She doesn't have time for a boyfriend
• She sings about living your dreams, competition and winning

It was interesting seeing how an artist doesn't have to be sexualised to be interesting and appealing, which may make her appeal to a younger target audience but perhaps not a wider one. I think that the fact she is a decathlete who promotes sports charities makes her unusual, and the way she follows her dreams and doesn't try to appeal to men on the basis of her physicality makes her an aspirational figure.